As part of the marketing campaign for a game I was Creative Director of, I was asked by a friend from the agency making a commercial if I would play a role in it. As I’d be playing myself, I figured I couldn’t screw it up too bad. Foolish mortal. It was an incredible experience to see the Warner Brothers back lot turned into the world that the development team had created. Something that was once a dumb joke in a room with three sleep-deprived people was now in the real world, crafted by folks we’d never even meet. It was surreal.
You can see the completed commercial here:
